Digital Marketing · Level 2

Email Marketing & Copywriting

By SRTR Academy Faculty

4 modules · 16 lessons · 8 videos · 10 hrs

List building, segmentation, automation, A/B testing, persuasive copywriting, deliverability

What you will learn

Module 1: Email Marketing Foundations
- 🎬 Building an email list ethically — free preview
- 📄 Email service providers compared
- 🎬 List hygiene and deliverability
- 📄 Legal compliance: CAN-SPAM, GDPR
Module 2: Email Strategy & Automation
- 🎬 Welcome sequences and onboarding — free preview
- 📄 Segmentation strategies for relevance
- 🎬 Behavioral triggers and automation flows
- 📄 Re-engagement and win-back campaigns
Module 3: Copywriting That Converts
- 🎬 Subject lines: formulas and testing — free preview
- 📄 Persuasion principles in email copy
- 🎬 Storytelling techniques for engagement
- 📄 CTAs that drive action
Module 4: Optimization & Analytics
- 🎬 A/B testing emails systematically — free preview
- 📄 Key metrics: open rate, CTR, revenue per email
- 🎬 Advanced personalization techniques
- 📄 Building a high-performing email program