Digital Marketing · Level 1

Digital Marketing Foundations

By SRTR Academy Faculty

3 modules · 12 lessons · 6 videos · 6 hrs

Marketing funnel, channels overview (SEO, SEM, social, email), buyer personas, content strategy basics

What you will learn

Module 1: Digital Marketing Landscape
- 🎬 Traditional vs digital marketing — free preview
- 📄 The marketing funnel: awareness to advocacy
- 🎬 Key channels: SEO, SEM, social, email, content
- 📄 Setting SMART marketing goals
Module 2: Understanding Your Audience
- 🎬 Buyer personas and customer avatars — free preview
- 📄 Customer journey mapping
- 🎬 Market research techniques
- 📄 Competitive analysis frameworks
Module 3: Content Strategy Basics
- 🎬 Content types and formats — free preview
- 📄 Content calendar creation
- 🎬 Measuring content performance
- 📄 Tools of the trade: Canva, Buffer, Google Analytics